Proposed Establishment of the Champlain Valley of Vermont American Viticultural Area
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The Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued a proposed rule to formally designate the 'Champlain Valley of Vermont' as an American Viticultural Area (AVA). The proposed AVA covers approximately 1,035,104 acres in western Vermont and would be a standalone designation, not overlapping with any existing viticultural area. The purpose of the designation is to provide vintners operating in the region with a recognized geographic appellation they can use on wine labels, helping them market their products based on regional origin. It also benefits consumers by giving them clearer information about where a wine was produced. TTB is currently in the public comment phase and is inviting stakeholders, including winemakers, consumers, agricultural businesses, and the general public, to submit feedback on the proposal before it is finalized and added to federal regulations.
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Key Changes
- Proposes creation of a new American Viticultural Area (AVA) named 'Champlain Valley of Vermont' covering approximately 1,035,104 acres in western Vermont
- The proposed AVA would be a standalone designation with no overlap with any existing federally recognized viticultural area
- Vintners in the designated region would gain the right to use 'Champlain Valley of Vermont' as an official appellation on wine labels
+ 2 more changes with Pro