Business & Commerce

#32026R0818Commission Implementing Regulation (EU) 2026/818

🇪🇺European Union··Other·High Impact·View source ↗

AI-generated summary for informational purposes only. Not legal advice. See the original source for the authoritative text.

🇬🇧 English

This regulation sets up a system for managing online political ads in the EU. It introduces a standardized data format and API for the European repository to make political ad data machine-readable and accessible. It impacts advertisers, online platforms, and regulators in the EU, ensuring more transparency and facilitating oversight.

AI-generated summary. May contain errors. Refer to official sources for legal decisions.

Key Changes

  • Establishment of standardized data structures for online political ads
  • Introduction of a common API for accessing political ad data
  • Requirement for standardized metadata for all political ads

Obligations

What this law requires

high

Establish and maintain a common data structure for the European repository for online political advertisements that is machine-readable, supports multicriteria queries, and is publicly accessible

European Commission, Online platforms hosting political advertisements
operational
high

Provide standardized metadata for all online political advertisements that includes transparency notice elements, identification information, permanent URL where the ad is available, and language of metadata elements

Publishers of online political advertisements
operational
high

Implement a common application programming interface (API) for the European repository to enable third-party and public access to political advertisement data

European Commission, Online platforms
operational
high

Implement standardized authentication mechanisms for the European repository as specified in this regulation

European Commission, Online platforms
operational
medium

Develop and maintain a controlled vocabulary with standardized and hierarchical taxonomies of terms for political advertisements to ensure interoperability and search engine indexation

European Commission
operational

Affected Parties

Political advertisersOnline platforms+1 more…

Tags

political advertising,data transparency,EU regulation