#94-972Decree No. 94-972 on Local Advertising in Radio Broadcasting
AI-generated summary for informational purposes only. Not legal advice. See the original source for the authoritative text.
The decree establishes regulations for local advertising by radio broadcasters in France as outlined in the law regarding communication freedoms. It permits broadcasters who provide at least three hours of local interest programming each day to include local advertising, specifying that such ads cannot exceed 25% of the total programming duration within a 24-hour period. Local advertising is restricted to regions with populations under six million, and it must include specific local identifiers provided by the advertisers.
AI-generated summary. May contain errors. Refer to official sources for legal decisions.
Key Changes
- Allows local radio stations to broadcast local advertising if they meet certain programming criteria.
- Defines local advertising and its limitations, including audience size and content criteria.
- Specifies the timeline for the adoption of these regulations by existing radio services.
Obligations
What this law requires
Radio broadcasters must broadcast at least three hours of local interest programming daily between 6:00 AM and 10:00 PM to be eligible to diffuse local advertising
Local advertising messages cannot exceed 25% of the total duration of local interest programming within a 24-hour period
Local advertising is restricted to broadcast zones with populations under six million inhabitants
All local advertising messages must include an explicit local identifier or address provided by the advertiser
Local interest programming must be produced and broadcast locally by personnel or services directly remunerated by the broadcaster