Proposed Consent Order for TruHeight Dietary Supplements
AI-generated summary for informational purposes only. Not legal advice. See the original source for the authoritative text.
This proposed consent order addresses allegations against TruHeight for deceptive advertising practices related to their dietary supplements. The law affects businesses involved in marketing dietary products, focusing on preventing false claims about health benefits and misleading reviews.
AI-generated summary. May contain errors. Refer to official sources for legal decisions.
Key Changes
- Prohibits deceptive height growth claims
- Bans fake and incentive-driven reviews
- Requires scientific substantiation for health claims
Obligations
What this law requires
Respondents must not make representations about increased height and height growth unless they are non-misleading and substantiated by competent and reliable scientific evidence.
Respondents must not make claims about the health benefits, performance, efficacy, safety, or side effects of their products, unless these claims are non-misleading and supported by competent and reliable scientific evidence.
Respondents must preserve any documents related to competent and reliable scientific evidence for their claims.
Respondents must not misrepresent the existence of reviewers or their experience with the covered products.
Respondents must not provide compensation or other incentives to consumers in exchange for writing consumer reviews conditioned on expressing a particular sentiment.